Best Products to Make Hair Curly and Define Natural Texture
The best products to make hair curly are styling formulas that help existing waves, curls, and coils form with more definition; they do not permanently change naturally straight hair. Lottabody mousse is best for lightweight styling and roller sets, Marc Anthony Defining Lotion suits soft, flexible curls, and Aunt Jackie’s custard is a versatile option for shaping curls and coils. Umberto Giannini crème focuses on hydration, while Marc Anthony refresher spray is designed for reviving curls between wash days.
| Product | Best For | Format |
|---|---|---|
| Lottabody Coconut & Shea Wrap Me | Lightweight definition and setting styles | Foaming mousse |
| Marc Anthony Strictly Curls | Soft curls with flexible styling | Defining lotion |
| Aunt Jackie’s Curl La La | Shaping curls, coils, and braid-outs | Custard |
| Umberto Giannini Curl Jelly Styling Crème | Hydration and curl clumping | Styling crème |
| Marc Anthony Curl Refresher Spray | Refreshing curls between washes | Spray |
Lottabody Coconut & Shea Wrap Me Mousse

This foaming mousse is best for people who want lightweight curl definition, especially for twist-outs, roller sets, and wrap styles. Its listed features include coconut and shea oils, moisture support, frizz control, and a soft, bouncy finish. The formula is described as helping define natural texture without stickiness or flaking.
Choose this if you prefer a mousse over a cream or custard and want a product suited to setting styles. It can also be used on natural or relaxed hair, according to the product details. Its limitation is that the listed features do not specify a strong or firm hold, so it may not meet the needs of someone seeking maximum hold.
Marc Anthony Strictly Curls Defining Lotion

This defining lotion is best for wavy and curly hair when a soft finish and natural bounce are priorities. The brand describes it as a lightweight styling cream with silk protein and vitamin E to help condition, moisturize, and enhance shine. Apply it to wet or damp hair, scrunch, and either air-dry or lightly diffuse.
Choose this lotion if you want one product that can be used for air-drying or heat styling. For more spiraled definition, the directions suggest gently twisting small sections with your fingers. The product is described as zero-crunch, so it may be a less suitable choice if your main goal is a rigid cast or strong hold.
Aunt Jackie’s Curl La La Custard

Aunt Jackie’s Curl La La is best for people who want to define and shape curls, waves, coils, or braid-outs with a custard-style product. Its listed features include shea butter and olive oil, plus moisture, shine, and natural conditioning. The 15-ounce jar makes it a practical format for shoppers who prefer a larger quantity.
Choose this if you want a product described for several textured styles rather than only one curl pattern. It may be less suitable if you specifically want a lightweight foam or a spray for quick refreshes. The product details do not state a hold level, so shoppers seeking a particular degree of hold should keep that in mind.
Umberto Giannini Curl Jelly Styling Crème

This styling crème is best for curls, waves, and coils that need moisture and help with definition. The listed formula includes shea butter and coconut oil and is designed to reduce frizz, lock in moisture, and help curls clump together. The brand says to apply it through damp hair, distribute with fingers or a wide-tooth comb, and scrunch.
The formula is described as silicone- and sulfate-free. Choose it if hydration and curl clumping are key priorities in your styling routine. The directions recommend following it with the brand’s Curl Jelly Scrunching Jelly for additional definition and hold, so the crème alone may not be the complete choice for shoppers who want extra hold from a single product.
Marc Anthony Strictly Curls Refresher Spray

This refresher spray is best for people who want to revive curls or waves between washes. Its lightweight formula is described as hydrating hair, reducing frizz and flyaways, and helping restore soft, bouncy definition. A continuous sprayer is designed to provide even coverage, and the product is also described as helping neutralize odor.
Choose this for restyling second-day curls rather than creating a full curl set from scratch. It is a useful format when you want a quick mist instead of applying a cream or custard throughout your hair. The listed features focus on refreshing and restyling, so it should not be treated as a substitute for a primary styling product when stronger shaping is needed.
Buying Guide: How To Choose A Curl-Defining Product
Do you want to create curls or define your natural pattern?
These products are designed to help existing texture look more defined. They can encourage waves, curls, or coils to form during styling, but the listed products do not claim to permanently curl straight hair. For a temporary style, combine a suitable product with a technique such as scrunching, twisting, or setting hair on rollers.
Which formula fits your styling routine?
- Mousse: Consider Lottabody for lightweight styling and setting techniques such as roller sets.
- Lotion: Consider Marc Anthony Defining Lotion for soft definition and air-drying or light diffusing.
- Custard: Consider Aunt Jackie’s for shaping curls, coils, waves, and braid-outs.
- Crème: Consider Umberto Giannini when moisture and curl clumping are priorities.
- Refresher spray: Consider Marc Anthony’s spray for reviving curls between washes.
How should you apply a curl product?
Follow the directions for the specific formula. Several products are intended for damp hair, while the refresher spray is designed for between-wash restyling. Distribute styling products evenly, then use the recommended technique, such as scrunching or gently twisting sections. If you are unsure how much to use, start with a small amount and adjust as needed.
Should you prioritize hold, softness, or moisture?
Compare the product descriptions with your styling goal. Lottabody emphasizes a soft, lightweight finish; Marc Anthony Defining Lotion emphasizes bounce without crunch; and Umberto Giannini emphasizes hydration and curl clumping. The supplied product details do not give a consistent hold scale, so avoid assuming that one formula provides stronger hold than another.
Frequently Asked Questions
Can these products make naturally straight hair curly?
They are described as helping define curls, waves, and coils or enhance natural texture. They do not claim to permanently change straight hair into curly hair.
Which product is best for refreshing curls between washes?
Marc Anthony Strictly Curls Curl Refresher Spray is specifically described as a second-day curl revitalizer for refreshing and restyling curls and waves.
Which option is intended for roller sets?
Lottabody Coconut & Shea Wrap Me Foaming Mousse lists roller sets among the styles it supports, along with twist-outs and wrap styles.
Can curl products be used on damp hair?
Marc Anthony Defining Lotion and Umberto Giannini Styling Crème both list application to wet or damp hair. Follow each product’s directions for the best fit with your routine.
Which product is described as silicone- and sulfate-free?
Umberto Giannini Curl Jelly Styling Crème is described as having a silicone- and sulfate-free formula.